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Walt Disney World is Set for Their Biggest Star Wars Weekends Yet – IGN
Prunty said Disney still intends to extend parts of MyMagic+ beyond Disney World, which is by far the company’s busiest resort. “There has been a team working on how best to incorporate elements of MyMagic+ into our other locations and businesses, and that is work is continuing,” she said. Although Disney executives have been hesitant to discuss MyMagic+’s financial performance, they say Disney World visitors are embracing the technology. The company’s chief financial officer, Jay Rasulo, told analysts recently that more than 75 percent of guests staying in Disney-owned hotels are now reserving ride times ahead of their trips, as are more than 25 percent of day visitors. The company says that guests who plan more of their trip schedules in advance ultimately spend more time and money at Disney World, rather than visiting rival attractions. The project, which includes enhanced data collection, is also designed to make purchases easier and to give Disney more personal information about its guests, ultimately leading to more spending on food, souvenirs and other items.
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Disney MyMagic+ executive leaving – Orlando Sentinel
In the past, even up to last year, exclusive new clips from The Clone Wars would often debut at Star Wars Weekends and when I asked if the same was happening for Rebels, Hoffert replied, There might be some sneak peeks! You never know. You’ll have to come out and see what you can get. Circling back to the partnership with Lucasfilm, and them now being part of the family at Disney, Hoffert remarked, It’s actually more important than ever that we really get it right and really bring the brand of Star Wars to life and in an amazing way that’s never been done before. So it’s really important that we work together closely with all the folks from Star Wars and Lucasfilm, and with the entertainment folks from Disney, to really make it as authentic as possible for our guests. Even though I knew she wouldnt be able to say anything specific Disney theme parks, like Lucasfilm, are great at keeping secrets about whats in the works I couldnt resist asking about the possibility for even bigger ongoing plans for Star Wars at Walt Disney World, in the form of new permanent attractions, which has been widely speculated about since the Disney purchase. Said Hoffert, with a smile, We’re always looking at bigger and better ways to bring our franchises to life, so you never know. Look out. There are always announcements coming down the road. Star Wars Weekends 2014 runs every weekend beginning May 16th through June 15th, 2014 at Walt Disney World’s Hollywood Studios in Orlando, FL.
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